As a creative thinker and designer, Rik focuses on simplifying the complex.

In the role of creative consultant, Rik works with world-class brands on their digital products and services.

Prior to this, he worked at Philips Design for 5 years, focusing on healthcare products and services. He was part of the digital agency Mirabeau for 3 years. Prior to this, Rik founded Wakelicious, an award-winning video alarm clock service.

Besides designing, Rik loves cycling and in general the outdoors. Rik enjoys windsurfing, though needs loads more practice.